ESPN pushes ‘Marathon’ of games, lots of water breaks along the way

November 17, 2008

So just for the record, this “First Annual College Tip-Off Marathon” is kind of a joke and we’re not calling off work tomorrow to watch. ESPN thinks it’s just downright amazing and probably have many of you suckers convinced it’s important and compelling, but they’re guilty of pulling BS like this before (just watch “NFL Live” in late June).

Below is the schedule for this ‘marathon’, which features UMASS-Memphis, and Kentucky-UNC. It’s a great idea, but we’re not really into Idaho State-Hawaii, or the women’s game, or the 4 hours of a SportsCenter special on repeat used as filler.



ESPN Jumps Out of Hot Water

November 14, 2008
“A slutty girl who would hang out at the cowgirl hall of fame.”

“A slutty girl who would hang out at the cowgirl hall of fame.”

Ever wanted to be a poster boy/girl for your wicked sweet, highly-acclaimed university? A chance to be BMOC despite having no handle or leaping ability? Well ESPN almost gave you a shot…but only if you fit one of a long list of stereotypes that apparently can be found at a number of college campuses across the country.

A memo from Anolomy, an ad-agency in New York that has worked previously with the worldwide leader, was leaked regarding a campaign that upon further review was not gonna fly in mainstream America.

That campaign has been nixed, quickly, but USA Today’s Michael Hiestand has all the juicy details.

Obviously this is a terrible idea, one that would infuriate those targeted, and ESPN did the right thing by putting it to bed. But aside from all the (ignorant) generalization Anolomy had in mind, the biggest question to ask is… where the hell is Perdue University?

ESPN drops ad campaign that was to portray college stereotypes — USA Today